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But, as was pointed out in the book, if Steve was nothing but a jerk, he wouldn’t have built a company full of loyal employees – Apple has one of the lowest turnover rates in the valley. Jobs only hired people who “had a passion for the product”. I also liked how he motivated by looking at the bigger picture; such as the story of how he convinced his engineer that saving 10 seconds off the boot time was worth it because across 5 million users that would save 100 lifetimes per year.
The book was full of references to Steve’s dynamic personality; his “reality distortion field” is a great descriptor. Steve believed he could do anything – and he was so persuasive that he could convince those around him that they could whatever it was too. I think this is one of the most defining qualities of an entrepreneur – believing something can be done against all odds. Not being afraid to tear down walls or think outside the box.
I loved the description of Steve that “whatever he was touting was the best thing he ever produced.” You see him do this in his keynote speeches too. He is always using words like “best”, “amazing”, etc to describe whatever he’s launching.
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