5 things to know about the Y2K trend

If fashion needs another reminder that trends are circular, the current craze for Y2K style is case in point. From its background and how it started to the key items to invest in, FashionUnited has narrowed down the five things you should know about the trend that’s taking the industry by storm.

Gen Z originated it on TikTok

With TikTok’s booming popularity during the pandemic, many movements have emerged on the platform, too. One of the main fashion trends to pop up? Y2K style. Gen Z and Millennials have taken over this recognisable style, which nods to the noughties. From late 1990s crop tops to early 2000s low rise jeans, the wardrobe mainstays worn two decades ago are making a comeback with younger generations embracing their childhood references.

A trend fitting for uncertain times

The beginning of the millennium came with a bunch of uncertainties, from conspiracy theories stating that the world would end to a cautious take on technology. Today, we see ourselves in similar times with a future that seems all but certain. Gen Zers find comfort in what they already know and what feels familiar, hence a throwback to styles that they can actually remember. Nostalgia also takes part in the growing success of the trend – it’s emphasised by many TV reboots such as Gossip Girl, Sex and the City, Friends or Legally Blonde.

A mix of pop culture and technology

The Y2K trend blends elements of pop culture with tech details from the early 2000s, mixing futuristic details with retro inspirations. The Internet boom made chunky sneakers, basic T-shirts, double denim and loose tailoring come at the forefront of fashion while pop culture popularised baguette shoulder bags, cropped and tie-front tops, low-rise bottoms, bodycon dresses, velour tracksuits and bubblegum pink. Today, the trend draws inspiration from icons such as Carrie Bradshaw, the Bratz dolls and characters from Clueless, Gilmore Girls and Mean Girls.